ProGro is...

Dan Kohler

Founded in 1997 Dan is the owner and president of ProGro. 

Dan grew up the son of a small business owner, himself the product of generations of family businesses owned by entrepreneurial-spirited men and women.  Dan was taught three simple values that give his formidable arsenal of training, techniques, experience and organizational strategies it’s power.
Dan was taught, and now teaches that:

Trustworthiness, commitment and accountability are the building blocks vital to achieving the results that define personal, professional and business life success.

Attracted by Dan’s ‘values-based’ approach, business owners and executives have sought him out to refashion, sharpen and transcend their management and leadership style. Perhaps it is to reinvent the management team or to escort a family business to the next generation of ownership or to transform the company culture or simply to salvage a key employee. Regardless of issue or circumstance Dan’s mission is to help ProGro’s clients once and for all to capture the results that have eluded them. 

Dan resides in Richmond, Virginia. He has worked as a coach, consultant and counselor since 1978.

Jessica DeShazo

Jessica DeShazo is ProGro’s Project Coordinator, working with business owners who need improvement in areas such as time management, structure, and policy formation.  Working with clients who are hiring for key positions within their company, she facilitates the hire using the ProHire Method developed by ProGro, giving structure and consistency to the hiring process.  Jessica also specializes in helping small business owners organize their business.  She provides form and function to an existing or newly acquired office and helps to prepare an office, and owner, for new staff. 

As a Richmond native who comes from a family of small business owners, Jessica is familiar with the challenges of growth.  To the benefit of her clients, overcoming those growth challenges has also become her passion.  Down-to-earth and to the point, Jessica is enthusiastic and determined to help her clients.  With humor and patience, she has creatively managed to turn her meticulous nature into one of her favored talents.  She believes that even though there are commonalities in the process of change and growth, there is no particular method that works for everyone; it’s about finding what is going to work for the client and their unique circumstances.  This philosophy, along with her positive attitude and commitment to the client, has a calming effect on those who are facing the evolutionary obstacles of a growing business.